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(585) 507-9517

Our Team


Joseph Cavallaro

President and Founder of Century Enrollment & Benefit Services in 2001, Joe is a native of Rochester New York. His agency focus is on employee benefit communication, Medicare education and planning and benefit plan design. He currently lives in Irondequoit, NY.

Prior to forming his agency, Joe had 14 years of sales and management experience working with several national insurance carriers as well as banking institutions. He has extensive experience counseling businesses on the selection and implementation of employee benefit plans, the enrollment and education of those plans with the employer's workforce, and the use of tax advantaged programs to benefit both the employer and employee. Joseph is a respected industry veteran and believes that customer service is not simply a department but rather a commitment to his client.

Joe is a current board member of the East Rochester Chamber of Commerce and the founding past President. He is also a member of the Irondequoit Chamber of Commerce and is certified through the New York State of Health to counsel both businesses and individuals regarding their health insurance and Medicare needs.

Joe is married and has 3 adult children, 5 grandchildren and a cat named Peanut Butter. In his spare time he enjoys travelling, running, biking, gardening and skiing.


Lisa Malek

For 25 years Lisa worked as a clinical social worker working to provide therapeutic support. Currently Lisa maintains a private practice working primarily with adults and couples.

In working within the mental health field, Lisa came to realize that there is also a need for insurance information and support as the world of health insurance can be confusing and intimidating. As a licensed Life & Health insurance broker Lisa can provide information regarding health insurance, including Medicare and other options. Lisa works for you, not the insurance company, and can provide support, information and guidance to help you make these important insurance choices for yourself and your family.

When Lisa is not working she loves to run, read books, bike, hike and explore new experiences. Lisa is a mother and a grandmother who loves spending time with her family most.

Century Enrollment & Benefit Services, LLC
PO Box 14903, Rochester, NY 14614
900 Jefferson Road, 3rd Floor, Rochester, NY 14623
(585) 507-9517